Axis Industrial Management


James Saunders – Director; Tradefaire International Pty Ltd (TFI)

James Saunders started TFI in 1992 after a 10 year history supplying tyres & accessories to tyre services and wholesalers in Australia and overseas. Having travelled extensively throughout China and India, on one of his trips James met the manufacturer of Kumaneko industrial tyres. The business launched with one of the biggest local consumers of this product, the Beaurepaires chain of stores. Another opportunity led to the importation and distribution of the BKT brand of off road tyres, starting with small agricultural implement tyres. This business ramped up to a full range of bias and radial agricultural tyres with the OTR tyre range growing exponentially. James oversees the daily operation of another branch of TFI called Trade Reaction, which supplies solar lighting solutions to the mining industry.


Barry Watson – National Sales Manager

With over 24 years experience in the tyre industry predominantly in the Industrial tyre sector, Barry brings a wealth of knowledge to Axis. Barry began his career as a store based fitter, working through the ranks to a position of onsite service technician. With a high customer focus, Barry moved into a sales support role, utilising his strong technical skills and knowledge in finding the right applications for his customers. Barry then moved into a management position, overseeing one of Beaurepaires’ most successful industrial locations, which led to State and National sales roles looking after some of the largest industrial businesses in Australia. A common factor in the variety of roles Barry has undertaken in his 24 years is his dedication to achieving customer satisfaction.


Dean Wilson – NSW Sales Manager

Dean has over 25 years experience in the tyre industry.  His background as a Licensed Automotive Mechanic has lead him from his initial apprenticeship to Store Manager of a number of Goodyear Retail stores throughout NSW.  Dean’s experience as NSW Commercial Sales Manager for Bridgestone and more recently Yokohama Australia has added yet another layer to the ever expanding Axis portfolio. Dean places customer service and satisfaction as a highest priority.


Heath Musgrave – Sydney Branch Manager

Heath started in the tyre industry at the age of 16 as an instore tyre fitter then three years later moved into a fleet service vehicle. After a further three years honing his trade he moved into his first management role as an assistant manager in the Bob Jane network.

At the age of 25 he moved to the Beaurepaires chain in a training and development role.  Here, over a period of many years he either temporarily managed stores throughout NSW or trained people in store management roles in the commercial and industrial section of Beaurepaires. Heath came to Axis in earlier 2015 and has already started to make some positive changes leading to better service levels in the NSW area along with the development and mentoring of our highly skilled Tyre Technicians.


Ken McDonald – Melbourne Branch Manager

Ken is the newest recruit to the Axis management line up. Like most of the team he has worked his way up starting as a commercial tyre fitter with Beaurepaires in New Zealand before moving to Australia and continuing with Goodyear tyres. Ken brings 25yrs of experience in the commercial tyre industry covering fitting, sales, training and cluster store management. The last 12years has seen him managing 2 of the 4 largest Beaurepaires commercial stores in Victoria before retiring to a small country commercial store in Ballarat.

Ken’s organisational and liaison skills have already seen benefits for our Axis customers in Melbourne area.


Tim Pfeiffer – SA State Manager

Tim has over 26 years of experience in the tyre industry in Truck and OTR sector’s and later in the Industrial and Agriculture tyre sectors, He began his tyre career at Beaurepaires as a store based tyre fitter then later progressed to the position of onsite service fitter. With a strong customer focus, Tim later moved into a sales and operations role at SA’s largest store to facilitate the road side service and customer yard service. Tim then moved into a Business Development Management, traveling the state building a strong customer base. Tim joined the Axis team in late 2014 as State Manager and heads up the Adelaide branch.


Alan Butterworth – Wodonga Branch Manager

Alan has 25 years experience in the mechanical, industrial and tyre industries with many of those specialising in industrial tyres. During his career Alan has worked with Beaurepaires in Melbourne specialising in the industrial tyre sector along with a further 4 years experience as an Industrial Safety Specialist. Alan is a local to the area, being born and raised in Wangaratta and now lives in Wodonga. Alan, who started with Axis in early 2013 as manager of the new Wodonga branch, utilises his extensive experience to provide excellent service to the local and surrounding areas.